A QR code is a matrix two-dimensional barcode that is readable by QR barcode readers and camera phones. The QR code itself is black pixels arranged in a square pattern on a solid white background. QR codes allow you to share text, data or a URL with anyone via mobile tagging. In marketing QR codes are becoming more and more popular in the U.S.. QR codes were created in 1994 by Toyota Company to track vehicle parts during the manufacturing process. This tracking capability has opened doors to endless possibilities with QR codes.
In marketing you need to keep three very important things in mind, such as recognize your audience, find a reputable QR code generator, and find a compelling place to place your QR code where potential customers can recognize and want to scan.
There are many ways to use QR codes in marketing offline:
On business or vCard- These QR business cards make it possible to direct offline customers to the businesses website with no strings report a PDF. It allows the mobile user to save a map or contact information instantly, that way the user can view or send the saved information online.
Presentation materials- It is essential to present the proper materials and ideas to clients, groups and audiences that link them to additional resources and information about services or educational materials.
In store: QR codes are often used in shop windows, menus, and tons of other places to promote a special discount for the business.
Packaging and Labels- Brands often have QR codes incorporated in their product boxes.
Another popular of use of QR codes in marketing is online:
Digital publishing- One example could be to promote a book sale you could include a QR code that directly links the scanner to sample chapters and additional hidden content.
Real estate- QR codes are often included on home promotional items that could show an embedded video in the code or have a complete show schedule and broker contact information.
When using QR codes in marketing always focus on your customer’s needs, and try to satisfy their wants.
QR Codes for Marketing: